Product Announcement in Your Brand Voice

Prompt

Write a short product announcement for {{product_name}}, which does the following: {{product_description}}. Match this brand voice: {{brand_voice_description}}. Keep it under {{word_limit}} words and end with a single clear call to action.

Fill in these placeholders

• {{product_name}}
• {{product_description}}
• {{brand_voice_description}}
• {{word_limit}}

How to use it

Describe your brand voice concretely (e.g., "direct, a little playful, no corporate jargon") rather than just naming an adjective — the more specific, the closer the draft will match.

Example use case

Announcing a new feature on social media or in a newsletter.

Why this prompt works

Naming a tone as an adjective barely constrains anything — 'friendly' can mean a dozen different things. Describing the voice concretely, and pairing it with what to avoid, gives the model boundaries in both directions. The requirement to lead with the customer benefit rather than the feature fixes the most common failure in product writing, which is describing what was built instead of what changed for the reader.

Common mistakes

• Describing the voice with adjectives alone. 'Professional but approachable' produces the same output as no instruction at all.
• Feeding it feature lists without the reason any of them matter to a customer.
• Publishing without a human pass. Announcements carry your name, and generic enthusiasm is instantly recognizable.

Variations worth trying

• Paste two paragraphs of your existing marketing and ask it to match that voice — examples beat descriptions.
• Ask for a version half the length. Cutting reveals which sentences were actually carrying weight.
• Request three opening lines rather than a full draft, then write the rest yourself from the best one.